Valley Forge Christian College to University of Valley Forge Rebrand. Four Person Team: Doug Smith - Media Specialist; Caleb Weidman - Assistant Graphic Designer; Michele Clark - Graphic Design Intern; Chris Jones - Graphic Design Intern.
Original concepts tried to untilize the "UVF" or just the "V" or the "VF."
After many failed attempts, I revisited the VFCC logo which featured our cupola, the feature of the roof of our main building.
Within days of the new cupola direction, the final logo was created.
Two Color Logo
One Color Logo
One of my claims to fame: Perfecting the spire. It was looking too much like a twinkling star until I beefed it up.
A video explaining the rebranding. Written and created by Caleb Weidman. Narrated by Me.