Two Color Logo
One Color Logo
One of my claims to fame: Perfecting the spire. It was looking too much like a twinkling star until I beefed it up.
A video explaining the rebranding. Written and created by Caleb Weidman. Narrated by Me.
Rebranding My Alma Mater
Valley Forge Christian College to University of Valley Forge Rebrand. Four Person Team: Doug Smith - Media Specialist; Caleb Weidman - Assistant Graphic Designer; Michele Clark - Graphic Design Intern; Chris Jones - Graphic Design Intern. Original concepts tried to untilize the "UVF" or just the "V" or the "VF." After many failed attempts, I revisited the VFCC logo which featured our cupola, the feature of the roof of our main building. Within days of the new cupola direction, the final logo was created.